The Super Bowl is important to you as a Christian parent. The game tells you a great deal about the world your children inhabit. Advertiser's will pay $150,000 a second or 4.5 million dollars for a 30 second commercial! And this is just for the air time. Millions more go into the production of the ad and market research. That is a lot of money to encourage you to buy a potato chip.
The companies who sponsor these commercials spend a considerable amount of money and resources to attempt to learn what motivates people. It is safe to assume that these sponsors don't see an America that is primarily motivated by a desire for holiness.
Literally hundreds of millions of dollars have been invested by sponsors of the Super Bowl to learn what America values. The answers they find shape the commercials you see. Why is this important? Because you can use the commercials to help you identify the temptations that confront your children.
The Super Bowl commercials provide a window to see what the world values and loves.
[Read the rest of the article at Shepherd Press.]