Whether you watch the Super Bowl or not, the game is important to you as a Christian parent. This annual spectacle tells you a great deal about the world your children will inhabit. Proverbs 7 shows a father looking out his window at the culture around him. This father used the view from his window to instruct his son about the dangers of life. The window of your television affords you the same opportunity and obligation.
In addition to the game, you can learn much about our culture from the commercials. These commercials cost 4 million dollars for a 30 second spot, and that does not include the production costs. The companies who sponsor these commercials spend a considerable amount of money and resources to attempt to learn what motivates people. It is safe to assume that these sponsors don't see an America that is primarily motivated by a desire for holiness.
Literally hundreds of millions of dollars have been invested by sponsors of the Super Bowl to ask what America values. The answers they find shape the commercials you see. Why is this important? Because like the wise father in Proverbs 7, you can use the commercials to help you identify the temptations that confront you and your family. 1 John 2 carries a strong warning: do not love the world. The Super Bowl commercials provide a window to see what the world values.
[Read the rest of the article at Shepherd Press.]